WeChat launched an internal testing among key users on Monday for a new feature that would allow public account operators to insert advertisements into their posts.
The platform previously only supported ad positions that appear at the top or bottom of the post. The new function gives operators more freedom to choose the specific spots where they want the ads to be displayed with more targeted promotion and more context. This means stores like one KOL selling 100 cars in 4 minutes through public account promotions could be more common on the platform. Continue reading “[News]New Ad Feature was Added to WeChat Public Accounts”