[News]WeChat Expands in Europe, US with new Payment Offerings

wechat-expands-in-europe-us-with-new-payments-offeringsAccording to the report of Bloomberg, WeChat has launched a bid to “develop its payments offering and win new advertisers” for Europe and the United States- with plans to open offices in the UK and another European country.

This approach is likely focused on serving brands in Europe that have keen interest in marketing to Chinese consumers, and also for merchants who want to set up payment channels via WeChat. The strategy would encompass reaching consumers in China as well as tourists visiting Europe. Continue reading “[News]WeChat Expands in Europe, US with new Payment Offerings”