[News]New Ad Feature was Added to WeChat Public Accounts

new-ad-feature-in-wechat-public-accountWeChat launched an internal testing among key users on Monday for a new feature that would allow public account operators to insert advertisements into their posts.

The platform previously only supported ad positions that appear at the top or bottom of the post. The new function gives operators more freedom to choose the specific spots where they want the ads to be displayed with more targeted promotion and more context. This means stores like one KOL selling 100 cars in 4 minutes through public account promotions could be more common on the platform. Continue reading “[News]New Ad Feature was Added to WeChat Public Accounts”

[News]WeChat users in China to Reach Nearly 500 Million in 2017

wechat-users-in-chinaeMarketer’s latest forecast of worldwide mobile messaging revealed more than 494 million people in China are expected to use the app at least once per month.

The research confirms the dominance of Tencent’s mobile messaging app, WeChat, which reports a global monthly active user base of 938 million users. Continue reading “[News]WeChat users in China to Reach Nearly 500 Million in 2017”

[News]The WeChat Phenomenon Social Media with Chines Characteristics

newsWeChat has become an inescapable part of life in China, but its popularity carries risks.

Any recent visitor to China has probably realized that there is one tool increasingly hard to live without: WeChat, or Weixin (微信). With the use of a Virtual Proxy Network (VPN), reading The New York Times, scrolling through Twitter, or staying in touch with friends via Facebook has always been a relatively simple process for the foreign visitor or expatriate in China. But unlike WeChat, these websites have arguably never changed the way we live. Our access to information and social circles has become more convenient, Continue reading “[News]The WeChat Phenomenon Social Media with Chines Characteristics”

[News]WeChat Launches New Feature to Fight Fake News

wechat-launches-new-features-to-fight-fake-newsChina’s popular instant messaging app WeChat has launched a new feature that warns users if a news item circulating on its accounts is false.

The feature will notify users if a piece of news that they have received is deemed fake by Chinese censors, police or official media outlets, reports Efe news. Continue reading “[News]WeChat Launches New Feature to Fight Fake News”

[News]Luxury Fashion Brands Take to WeChat App

luxury-fashion-brands-take-to-wechat-appChina’s Tencent Holdings is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail.

France’s Longchamp and Britain’s Burberry Group have begun selling handbags and clothes on WeChat, China’s most popular messaging app. LVMH Moet Hennessy Louis Vuitton’s Givenchy and Dior brands are testing demand for their goods through flash sales on the platform. Continue reading “[News]Luxury Fashion Brands Take to WeChat App”

[News]China’s WeChat Becoming Way of Life

wechta-become-a-way-of-lifeAccording to China Daily, China’s WeChat is becoming way of life. It has become a common scene during subway rides in China’s capital Beijing that majority passengers set their eyes on cell phone screens while text messaging, sharing moments, watching videos or playing online games, in silence.

They are just using WeChat, the most popular social media app in the Asian country. The prevailing WeChat has also developed over recent years to become a payment means for online or offline shopping, renting public bicycles, or taking taxis. Continue reading “[News]China’s WeChat Becoming Way of Life”

[News]China Blocked Politically Sensitive Messages on WeChat

china-blocked-politically-sensitive-messages-on-wechatCitizen Lab, a research group out of the University of Toronto, has for the past several months been analyzing how censorship works on WeChat, an app that is ubiquitous in China with well over 800 million users. While Citizen Lab has found evidence of censorship on WeChat in the past, its new report shows how the content that triggers censors gets updated as the environment of sensitive material evolves. They specifically looked at how WeChat treats messages related to China’s targeting of hundreds of human-rights lawyers—detaining, questioning, and disappearing them—in the so-called “709 Crackdown” that began on July 9, 2015. Continue reading “[News]China Blocked Politically Sensitive Messages on WeChat”

[News]WhatsApp Looks to Copy China’s Tencent-owned WeChat

whatsapp-looks-to-copy-china-tencent-owned-wechatAlmost unnoticed Tencent, the Shenzhen based technology outfit, became the 10th most valuable listed company in the world, replacing US bank Wells Fargo, as its market capitalisation climbed through $US279 billion ($372 billion).

It now sits among the world’s tech elite, in a top 10 which includes Apple, Alphabet, the parent company of Google, Microsoft, Amazon and Facebook. Continue reading “[News]WhatsApp Looks to Copy China’s Tencent-owned WeChat”