Mini programs are helping to boost customer retention on WeChat, which has 1 billion users globally.
Mini programs refer to applications smaller than 10 megabytes that can run instantly on WeChat’s interface. They offer speed of access to users because they do not have to be downloaded from an app store but can run from within WeChat on any operating system. Continue reading “[News]Tencent’s WeChat is host to 1 million Mini-programs”
In China, billions of users pay for everything from food to tax bills with the mobile payments apps WeChat Pay and AilPay every day. Now, many Boston-area retailers are incorporating these services into their business plans to better target a surge of Chinese tourists. Continue reading “[News]Businesses court Chinese tourists with WeChat, AliPay”
WeChat now allows for real-time tax rebates at 77 airports in Europe and Asia. The service, dubbed We Tax Refund, enables travelers to quickly apply for tax refunds in the app while abroad or once they have returned home. Continue reading “[News]WeChat-enabled Tax Rebates Available at 77 Airports Worldwide”
WeChat has over 10 million content creators on its platform — and this week, many of them are rejoicing over the return of one app feature: Tipping. Tencent blocked the function in the iOS version of WeChat in April 2017 after Apple found it was at odds with its in-app purchasing rules. Continue reading “[News]Tipping WeChat Content Creator returns to iOS and Android”
Tencent Holdings said it was working on a voice-operated version of its popular WeChat social app for use in vehicles, a move that would extend the platform’s content and services to millions of drivers on the road. Continue reading “[News]WeChat is Developing a Voice Version for Drivers”
WeChat, the Chinese messaging app, has apologised for translating “black foreigner” into the N-word.
It was noticed by Ann James, a black American director and actor who featured in China’s highest-grossing film ever, this summer’s Wolf Warrior 2. Continue reading “[News]WeChat Apologize for Translating “Black Foreigner” as N-Word”
Chinese messaging app WeChat dominates its domestic market, as its would-be foreign competitors are often blocked in China. Today, WeChat has removed what could be considered its most “American” feature: a famous photo of Earth called Blue Marble taken from outer space in 1972 by NASA. For years, the image was prominently displayed on the app’s start screen, but WeChat is replacing NASA’s photo with one taken by a Chinese satellite. Both images are Photoshopped to have the silhouette of a human standing before the Earth. Continue reading “[News]WeChat Changes Splash Screen from NASA’s Earth Photo to Chinese Satellite Replica”
WeChat, known in China as the app that offers everything from messaging to a ubiquitous payment service, is getting its own augmented reality framework; at over 963 million active users, the popular Chinese app could put AR in the hands (and minds) in more than just the mobile tech savvy. Continue reading “[News]WeChat is Creating its Own VR Platform”
WeChat has released a new feature for its mini programs—bidding for ad space in the “Mini Programs Nearby” list (in Chinese). Now open for internal testing, the function is still in closed beta and is only available through a mini program interface, not on the WeChat social advertising platform Guangdiantong. Continue reading “[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby””