[News]WeChat Apologize for Translating “Black Foreigner” as N-Word

wechat-apologizeWeChat, the Chinese messaging app, has apologised for translating “black foreigner” into the N-word.

It was noticed by Ann James, a black American director and actor who featured in China’s highest-grossing film ever, this summer’s Wolf Warrior 2. Continue reading “[News]WeChat Apologize for Translating “Black Foreigner” as N-Word”

[News]WeChat Changes Splash Screen from NASA’s Earth Photo to Chinese Satellite Replica

newsChinese messaging app WeChat dominates its domestic market, as its would-be foreign competitors are often blocked in China. Today, WeChat has removed what could be considered its most “American” feature: a famous photo of Earth called Blue Marble taken from outer space in 1972 by NASA. For years, the image was prominently displayed on the app’s start screen, but WeChat is replacing NASA’s photo with one taken by a Chinese satellite. Both images are Photoshopped to have the silhouette of a human standing before the Earth. Continue reading “[News]WeChat Changes Splash Screen from NASA’s Earth Photo to Chinese Satellite Replica”

[News]WeChat is Creating its Own VR Platform

wechat-vrWeChat, known in China as the app that offers everything from messaging to a ubiquitous payment service, is getting its own augmented reality framework; at over 963 million active users, the popular Chinese app could put AR in the hands (and minds) in more than just the mobile tech savvy. Continue reading “[News]WeChat is Creating its Own VR Platform”

[News]New Regulations for WeChat Groups

wechat-group-messagesThere have been some new regulations regarding the management of WeChat groups. All those businesses and hobby group creators will now need to regulate the conduct of their chat groups in accordance with the new regulations from the Cyberspace Administration of China (CAC) as of October 8th but there have already been reports of groups administrators facing suspension from social media. Continue reading “[News]New Regulations for WeChat Groups”

[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby”

wechat-mini-programWeChat has released a new feature for its mini programs—bidding for ad space in the “Mini Programs Nearby” list (in Chinese). Now open for internal testing, the function is still in closed beta and is only available through a mini program interface, not on the WeChat social advertising platform Guangdiantong. Continue reading “[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby””

[News]Apple Accepts WeChat Pay in China

apple-accepts-wechat-payIn a statement sent to multiple Chinese media outlets today, Apple said iPhone and iPad users in China can now use WeChat Pay as a payment method for App Store and Apple Music purchases.

“We are glad to offer users in mainland China the option of WeChat Pay for their favorite mobile app or Apple Music products. We continue to be dedicated to provide multiple simple and convenient payment methods for customers within the Apple ecosystem,” Apple said in an official statement today. Continue reading “[News]Apple Accepts WeChat Pay in China”

[News]Has WeChat inspired a super app revolution?

newsThough initially popular for voice messaging, WeChat has rapidly expanded. Perhaps modelling itself after Facebook, its first addition was a news feed with updates from friends. Soon after, it began to include other functions. WeChat Pay, for example, allows users to send money to one another and pay vendors directly from their mobile phones. Continue reading “[News]Has WeChat inspired a super app revolution?”

[News]WeChat App in China Described as Apple’s ‘Toughest Rival’ as iPhone 8 Launch Nears

news-wechat-described-as-apple-toughest-rivalApple’s difficulty in garnering a larger share of the smartphone market in China has been looked at recently by The Wall Street Journal, which described the ubiquitous mobile app WeChat as the iPhone’s “toughest rival” in the country. Citing data from QuestMobile, on average WeChat is said to have captured nearly 35 percent of each user’s monthly smartphone usage time, averaging about 1 billion monthly active users in total. Continue reading “[News]WeChat App in China Described as Apple’s ‘Toughest Rival’ as iPhone 8 Launch Nears”

[News]New Ad Feature was Added to WeChat Public Accounts

new-ad-feature-in-wechat-public-accountWeChat launched an internal testing among key users on Monday for a new feature that would allow public account operators to insert advertisements into their posts.

The platform previously only supported ad positions that appear at the top or bottom of the post. The new function gives operators more freedom to choose the specific spots where they want the ads to be displayed with more targeted promotion and more context. This means stores like one KOL selling 100 cars in 4 minutes through public account promotions could be more common on the platform. Continue reading “[News]New Ad Feature was Added to WeChat Public Accounts”

[News]WeChat users in China to Reach Nearly 500 Million in 2017

wechat-users-in-chinaeMarketer’s latest forecast of worldwide mobile messaging revealed more than 494 million people in China are expected to use the app at least once per month.

The research confirms the dominance of Tencent’s mobile messaging app, WeChat, which reports a global monthly active user base of 938 million users. Continue reading “[News]WeChat users in China to Reach Nearly 500 Million in 2017”