[News]Tencent’s WeChat is host to 1 million Mini-programs

wechat-mini-programMini programs are helping to boost customer retention on WeChat, which has 1 billion users globally.

Mini programs refer to applications smaller than 10 megabytes that can run instantly on WeChat’s interface. They offer speed of access to users because they do not have to be downloaded from an app store but can run from within WeChat on any operating system. Continue reading “[News]Tencent’s WeChat is host to 1 million Mini-programs”

[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby”

wechat-mini-programWeChat has released a new feature for its mini programs—bidding for ad space in the “Mini Programs Nearby” list (in Chinese). Now open for internal testing, the function is still in closed beta and is only available through a mini program interface, not on the WeChat social advertising platform Guangdiantong. Continue reading “[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby””