WeChat has released a new feature for its mini programs—bidding for ad space in the “Mini Programs Nearby” list (in Chinese). Now open for internal testing, the function is still in closed beta and is only available through a mini program interface, not on the WeChat social advertising platform Guangdiantong. Continue reading “[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby””
Tencent launched the upgraded version of a service that allows WeChat advertisers to book campaigns themselves in a more targeted, transparent way.
In a move that puts the self-service ad system more in competition with Facebook’s, WeChat’s Official Accounts platform will enable brands to choose the exact accounts they want to target.
It also enables users to place orders through the ads, process payments and track ad performance. Continue reading “[News]WeChat Targeted Self-service Advertising Offering”