[News]WeChat Targeted Self-service Advertising Offering

wechat-targeted-self-service-advertising-offeringTencent launched the upgraded version of a service that allows WeChat advertisers to book campaigns themselves in a more targeted, transparent way.

In a move that puts the self-service ad system more in competition with Facebook’s, WeChat’s Official Accounts platform will enable brands to choose the exact accounts they want to target.

It also enables users to place orders through the ads, process payments and track ad performance. Continue reading “[News]WeChat Targeted Self-service Advertising Offering”