[News]New Regulations for WeChat Groups

wechat-group-messagesThere have been some new regulations regarding the management of WeChat groups. All those businesses and hobby group creators will now need to regulate the conduct of their chat groups in accordance with the new regulations from the Cyberspace Administration of China (CAC) as of October 8th but there have already been reports of groups administrators facing suspension from social media. Continue reading “[News]New Regulations for WeChat Groups”

[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby”

wechat-mini-programWeChat has released a new feature for its mini programs—bidding for ad space in the “Mini Programs Nearby” list (in Chinese). Now open for internal testing, the function is still in closed beta and is only available through a mini program interface, not on the WeChat social advertising platform Guangdiantong. Continue reading “[News]WeChat Mini Program Launches Advertising Bidding for “Mini Programs Nearby””

[News]Apple Accepts WeChat Pay in China

apple-accepts-wechat-payIn a statement sent to multiple Chinese media outlets today, Apple said iPhone and iPad users in China can now use WeChat Pay as a payment method for App Store and Apple Music purchases.

“We are glad to offer users in mainland China the option of WeChat Pay for their favorite mobile app or Apple Music products. We continue to be dedicated to provide multiple simple and convenient payment methods for customers within the Apple ecosystem,” Apple said in an official statement today. Continue reading “[News]Apple Accepts WeChat Pay in China”

[News]Has WeChat inspired a super app revolution?

newsThough initially popular for voice messaging, WeChat has rapidly expanded. Perhaps modelling itself after Facebook, its first addition was a news feed with updates from friends. Soon after, it began to include other functions. WeChat Pay, for example, allows users to send money to one another and pay vendors directly from their mobile phones. Continue reading “[News]Has WeChat inspired a super app revolution?”

[News]WeChat App in China Described as Apple’s ‘Toughest Rival’ as iPhone 8 Launch Nears

news-wechat-described-as-apple-toughest-rivalApple’s difficulty in garnering a larger share of the smartphone market in China has been looked at recently by The Wall Street Journal, which described the ubiquitous mobile app WeChat as the iPhone’s “toughest rival” in the country. Citing data from QuestMobile, on average WeChat is said to have captured nearly 35 percent of each user’s monthly smartphone usage time, averaging about 1 billion monthly active users in total. Continue reading “[News]WeChat App in China Described as Apple’s ‘Toughest Rival’ as iPhone 8 Launch Nears”

[News]New Ad Feature was Added to WeChat Public Accounts

new-ad-feature-in-wechat-public-accountWeChat launched an internal testing among key users on Monday for a new feature that would allow public account operators to insert advertisements into their posts.

The platform previously only supported ad positions that appear at the top or bottom of the post. The new function gives operators more freedom to choose the specific spots where they want the ads to be displayed with more targeted promotion and more context. This means stores like one KOL selling 100 cars in 4 minutes through public account promotions could be more common on the platform. Continue reading “[News]New Ad Feature was Added to WeChat Public Accounts”

[News]WeChat users in China to Reach Nearly 500 Million in 2017

wechat-users-in-chinaeMarketer’s latest forecast of worldwide mobile messaging revealed more than 494 million people in China are expected to use the app at least once per month.

The research confirms the dominance of Tencent’s mobile messaging app, WeChat, which reports a global monthly active user base of 938 million users. Continue reading “[News]WeChat users in China to Reach Nearly 500 Million in 2017”

[News]Stripe Strikes Global Partnerships With China’s Alipay, WeChat Pay

newsSilicon Valley startup Stripe has partnered with digital payment providers Alipay and WeChat Pay to enable merchants using its platform globally to accept payments from hundreds of millions of Chinese consumers.

Starting Sunday, the partnerships will allow online merchants using Stripe to integrate the ability for Chinese users to pay with Alipay and WeChat Pay on their websites, the company said. Continue reading “[News]Stripe Strikes Global Partnerships With China’s Alipay, WeChat Pay”

[News]The WeChat Phenomenon Social Media with Chines Characteristics

newsWeChat has become an inescapable part of life in China, but its popularity carries risks.

Any recent visitor to China has probably realized that there is one tool increasingly hard to live without: WeChat, or Weixin (微信). With the use of a Virtual Proxy Network (VPN), reading The New York Times, scrolling through Twitter, or staying in touch with friends via Facebook has always been a relatively simple process for the foreign visitor or expatriate in China. But unlike WeChat, these websites have arguably never changed the way we live. Our access to information and social circles has become more convenient, Continue reading “[News]The WeChat Phenomenon Social Media with Chines Characteristics”

[News]Is WeChat Pay Taking Over Alipay?

is-wechat-pay-taking-over-alipayIs WeChat Pay taking over Alipay? The situation can be better characterized as WeChat Pay and Alipay settling into a stable duopoly, not unlike how MasterCard and Visa have a virtual duopoly in the credit card world.

According to market research firm Analysys, in Q1 2017 Alipay enjoyed approximately 54% share of mobile transaction value while WeChat Pay took 40% share. Average Alipay transaction values are higher than WeChat Pay transactions, so if you are just counting number of digital transactions, it is pretty much even at this point. Continue reading “[News]Is WeChat Pay Taking Over Alipay?”