[News]WeChat App in China Described as Apple’s ‘Toughest Rival’ as iPhone 8 Launch Nears

news-wechat-described-as-apple-toughest-rivalApple’s difficulty in garnering a larger share of the smartphone market in China has been looked at recently by The Wall Street Journal, which described the ubiquitous mobile app WeChat as the iPhone’s “toughest rival” in the country. Citing data from QuestMobile, on average WeChat is said to have captured nearly 35 percent of each user’s monthly smartphone usage time, averaging about 1 billion monthly active users in total. Continue reading “[News]WeChat App in China Described as Apple’s ‘Toughest Rival’ as iPhone 8 Launch Nears”

[News]New Ad Feature was Added to WeChat Public Accounts

new-ad-feature-in-wechat-public-accountWeChat launched an internal testing among key users on Monday for a new feature that would allow public account operators to insert advertisements into their posts.

The platform previously only supported ad positions that appear at the top or bottom of the post. The new function gives operators more freedom to choose the specific spots where they want the ads to be displayed with more targeted promotion and more context. This means stores like one KOL selling 100 cars in 4 minutes through public account promotions could be more common on the platform. Continue reading “[News]New Ad Feature was Added to WeChat Public Accounts”

[News]WeChat users in China to Reach Nearly 500 Million in 2017

wechat-users-in-chinaeMarketer’s latest forecast of worldwide mobile messaging revealed more than 494 million people in China are expected to use the app at least once per month.

The research confirms the dominance of Tencent’s mobile messaging app, WeChat, which reports a global monthly active user base of 938 million users. Continue reading “[News]WeChat users in China to Reach Nearly 500 Million in 2017”

[News]Stripe Strikes Global Partnerships With China’s Alipay, WeChat Pay

newsSilicon Valley startup Stripe has partnered with digital payment providers Alipay and WeChat Pay to enable merchants using its platform globally to accept payments from hundreds of millions of Chinese consumers.

Starting Sunday, the partnerships will allow online merchants using Stripe to integrate the ability for Chinese users to pay with Alipay and WeChat Pay on their websites, the company said. Continue reading “[News]Stripe Strikes Global Partnerships With China’s Alipay, WeChat Pay”

[News]The WeChat Phenomenon Social Media with Chines Characteristics

newsWeChat has become an inescapable part of life in China, but its popularity carries risks.

Any recent visitor to China has probably realized that there is one tool increasingly hard to live without: WeChat, or Weixin (微信). With the use of a Virtual Proxy Network (VPN), reading The New York Times, scrolling through Twitter, or staying in touch with friends via Facebook has always been a relatively simple process for the foreign visitor or expatriate in China. But unlike WeChat, these websites have arguably never changed the way we live. Our access to information and social circles has become more convenient, Continue reading “[News]The WeChat Phenomenon Social Media with Chines Characteristics”

[News]Is WeChat Pay Taking Over Alipay?

is-wechat-pay-taking-over-alipayIs WeChat Pay taking over Alipay? The situation can be better characterized as WeChat Pay and Alipay settling into a stable duopoly, not unlike how MasterCard and Visa have a virtual duopoly in the credit card world.

According to market research firm Analysys, in Q1 2017 Alipay enjoyed approximately 54% share of mobile transaction value while WeChat Pay took 40% share. Average Alipay transaction values are higher than WeChat Pay transactions, so if you are just counting number of digital transactions, it is pretty much even at this point. Continue reading “[News]Is WeChat Pay Taking Over Alipay?”

[News]WeChat Launches New Feature to Fight Fake News

wechat-launches-new-features-to-fight-fake-newsChina’s popular instant messaging app WeChat has launched a new feature that warns users if a news item circulating on its accounts is false.

The feature will notify users if a piece of news that they have received is deemed fake by Chinese censors, police or official media outlets, reports Efe news. Continue reading “[News]WeChat Launches New Feature to Fight Fake News”

[News]Luxury Fashion Brands Take to WeChat App

luxury-fashion-brands-take-to-wechat-appChina’s Tencent Holdings is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail.

France’s Longchamp and Britain’s Burberry Group have begun selling handbags and clothes on WeChat, China’s most popular messaging app. LVMH Moet Hennessy Louis Vuitton’s Givenchy and Dior brands are testing demand for their goods through flash sales on the platform. Continue reading “[News]Luxury Fashion Brands Take to WeChat App”